Built for store owners who take growth seriously.

Our mission

Most store owners we know are juggling spreadsheets, abandoned carts, and a stack of add-on apps just to do the basics. They piece together a checkout, a coupon tool, an email plugin, and an analytics dashboard — then they try to raise a price and have no idea what'll happen. (Same story whether you're selling physical goods, digital downloads, services, B2B subscriptions, or a hobby side hustle — the workflow is identical.)

We built ShopCart because the tools that mid-sized e-commerce brands take for granted — A/B testing, audience CRM, abandoned-cart recovery, real analytics — either cost a fortune in add-on apps on Shopify or simply aren't built in anywhere. Shopify doesn't ship native A/B testing — everyone has to rent it from a paid app. We built the whole thing ourselves, properly, with it all included.

What we believe

• Store owners should own their customers. Your storefront, your audience, your relationship.
• Software should make the math obvious. If a feature doesn't add revenue, it shouldn't be in the way.
• Pricing should be transparent. No surprise fees, no per-feature unlocks, no annual contracts to access basics.
• Refunds shouldn't be punitive. Credit-on-bill is faster, cleaner, and keeps the relationship alive.
• Data is a tool, not a product. We benchmark you against peers in aggregate — we never share your individual numbers.

Our roadmap

We ship every two weeks. Recent additions: Bayesian A/B testing, MVT block tests, price-bandit experiments, pooled-data recommendations, credit-system billing, abandoned-cart recovery, full SEO controls. Coming next: AI description generator, advanced segmentation, a buyer-side storefront search engine, and more checkout payment methods. Want something specific? Tell us — we read every email and feature requests jump the queue when they're from real customers.

Who we are

A small team of software engineers and e-commerce operators based remotely. We've shipped consumer products, e-commerce platforms, and developer tools. We don't take VC money — revenue funds the roadmap, which means we work for our store owners, not investors. If our software stops being useful to you, you should stop paying us.